So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do.
Use an Intuitive Navigation
Whether you want the navigation to lay across the top or along the side, an intuitive navigation is always the goal. Use language that is clear to what the page is about. A general rule of thumb is that there shouldn’t be more than seven items listed and you should always include a “contact” page. Beyond that, make sure the navigation links are consistent on every page. We also recommend keeping it “sticky,” so that it remains visible when a visitor scrolls down the page.
Include a Bold Hero Image
A good hero image will always make your website more attractive and engaging. Selecting the appropriate hero image, however, can be tricky. Think about your brand and the use of colors. Since you’ll likely (or should be) including a CTA on your hero image, you have to use one that will compliment your copy. Of course, the image should be relevant to the rest of the website and add value.
Think About Text and Whitespace
Crowded websites can make anyone cringe. Too much text can be overwhelming, as can the actual content if its dense. Consider the personality you want to portray, and adjust the copy accordingly. A visitor should be able to skim the content and understand what they are reading. Adding white space between text and images will help create a better flow and your visitor will be able to comprehend the information better. Bold fonts and larger headings are another way to help break apart your text and form a more intuitive experience.
Consider Color Carefully
Color can either make or break an impression of a website. If there are certain moods that you want to elicit from your visitors, read up on color psychology. Otherwise, always be sure that your selected font colors compliment the other colors (and images) on the website. No one likes reading two neon colors together or even yellow text on a green background.
Aim for a Faster Load Time
A slow-loading website can be very discouraging. We’re long past the AOL and dial-up days, so we expect a website to load rather quickly. Even if your site is beautiful, you can’t assume a visitor will stay if it takes several seconds to load. While there are a number of things that can attribute to a longer load time, it’s typically related to image and video size. Consider reducing the size and number of the files to keep loading time at a minimum.
Make it Responsive
Above all, a website that isn’t responsive across all devices can be problematic. Since more and more people are browsing the web via a smartphone or tablet, it’s critical to employ a design that looks great, regardless of the device. Doing so can lead to higher conversions and lower bounce rates.