How to Make Instagram Work for Your Business

When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities and latest news, consider diving...

What You Need in Your Next Website Redesign

  A lot of things have changed over the last couple of years, so it’s a great idea to update your website. It’s a process that involves a bit of planning and research, but we’re here to help. In addition to a few of the latest trends, here are the five most important things you should incorporate into your next website redesign. Make it Responsive...

6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

5 Things to Keep in Mind for Your Next Brochure

Custom marketing materials are some of the most important things a business can have. As a tangible representation of your business, a brochure is something that lasts and be passed out at events, meetings, and networking opportunities. Whether it’s a trifold or a two sided card, designing a brochure can be a tricky feat. To start the design, refer to your style guide for colors...

Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

The Benefits of Confirmation Emails

We’ve talked about how email marketing can be a tricky thing to master. There’s a science to it, and if you’re new to the field, you may find yourself struggling along the way. But not to worry – we’ve all been there. Email marketing is more than just the copy, design, and timing. In some cases, it’s about the relationship between the customer and the...

Exercises to Improve Your Creativity

  You don’t have to work in a creative field to understand the feeling of a “creative block.” Some of us may remember those days in high school and college when you had to walk away from your desk to stimulate your brain. These creative blocks come in many shapes and forms, and they’re not just for writers. Artists, designers, marketers (among many others) know...

Tips for Designing an Effective Business Card

Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...

4 Mistakes and Improvements for Every Contact Page

A website is a visual representation of your company, its values, team and services. If it’s done well, your audience will develop a strong connection with your brand. Yet, even if you have a beautiful website with a steady flow of traffic, you can still miss out on inquiries. But how? It could be about the contact page. If it’s not designed well or doesn’t...

How to Combat the 6 Pitfalls of Email Marketing

You’ve seen them, read them, and probably have even deleted them. Those beautiful (or not so beautiful) emails from your favorite brands are enticing – especially when it comes with a 50 percent off coupon code. Depending on your subscriber preferences, chances are, you see these emails on a regular basis. Maybe even daily. If you’re thinking it’s an easy task, think again. There are...