Web Design Myths Debunked

In the digital world, every business needs to have a working website. Beyond that, the design elements of the site play a huge role in how you spread your message, generate brand awareness and communicate with your audience. It can be difficult to determine what is and isn’t a good idea when it comes to what and how to design your website. Here are a...

How to Design the Perfect Landing Page

As one of the most important elements for lead generation, landing pages are widely under utilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some...

Got Mistakes? How to Make Your CTA’s Better

“I don’t care if my visitors don’t want anything from me” – said no one ever. When it comes to building an effective website, call to actions are essential if you want to convert visitors into potential leads. Who doesn’t want that? As simple as it may sound, there are a number of common mistakes that can make or break an effective call to action....

4 Important Aspects of a High-Conversion Homepage

Your website’s homepage is your chance to make a good first impression on your customer. We like to think that looks don’t matter and that we shouldn’t judge a book by it’s cover, but in reality, we all know that confusing and cluttered websites will make us cringe. If you fail to construct your brand’s message in an effective and visually appealing way, you are...

4 Questions Every Website Visitor Wants Answered in 15 Seconds

Fact: 55 percent of website visitors spend less than 15 seconds on a website. First impressions matter in more than just job interviews and first dates. Impressions matter when it comes to your website too. The first 15 seconds are possibly the most important for your website visitors. In that amount of time, they’ll either decide to keep clicking around or to jump off immediately....

Why Newsletters Fail, and What You Can Do About It

Newsletters are everywhere. Whether we are conscious of it or not, it is likely that the majority of emails in our inboxes are from our favorite brands or from companies we were at one point in time acquainted with. For some of us, our loyalty to our favorite brands keeps us reading and clicking. For others, we may feel inundated with email after email, leaving...

5 Things You Need if You Want to Be a Designer

So, you want to be a designer? That’s great! Maybe you are currently in school, or perhaps you are looking for a change in your career. Regardless of where you are in your life, there are a number of resources that may be of help in providing an opportunity to let your creativity run wild. From design programs to DSLR cameras, here are five “must-haves”...

Our Custom Holiday Gift

As designers, we love the opportunity to personalize and customize packages. We take advantage of the Holidays to create something creative and fun to thank our clients. Take the list of cocktails for St. Patrick’s Day for example. For the Christmas/Hanukah/New Year Holiday, we designed labels for a custom 4-pack of craft beer. The packs were designed with our clients in mind, making sure that...

Four Things Your Website Might Be Missing

  If you have a business and want exposure, it is an absolute must to have an active and effective website. We understand that keeping up with the trends of the web these days can seem daunting. Even if your company already has a website, there is a chance that it could be missing some elements that make up a great site. Think about this...