Got Mistakes? How to Make Your CTA’s Better

“I don’t care if my visitors don’t want anything from me” – said no one ever. When it comes to building an effective website, call to actions are essential if you want to convert visitors into potential leads. Who doesn’t want that? As simple as it may sound, there are a number of common mistakes that can make or break an effective call to action....

4 Important Aspects of a High-Conversion Homepage

Your website’s homepage is your chance to make a good first impression on your customer. We like to think that looks don’t matter and that we shouldn’t judge a book by it’s cover, but in reality, we all know that confusing and cluttered websites will make us cringe. If you fail to construct your brand’s message in an effective and visually appealing way, you are...

4 Questions Every Website Visitor Wants Answered in 15 Seconds

Fact: 55 percent of website visitors spend less than 15 seconds on a website. First impressions matter in more than just job interviews and first dates. Impressions matter when it comes to your website too. The first 15 seconds are possibly the most important for your website visitors. In that amount of time, they’ll either decide to keep clicking around or to jump off immediately....

Why Newsletters Fail, and What You Can Do About It

Newsletters are everywhere. Whether we are conscious of it or not, it is likely that the majority of emails in our inboxes are from our favorite brands or from companies we were at one point in time acquainted with. For some of us, our loyalty to our favorite brands keeps us reading and clicking. For others, we may feel inundated with email after email, leaving...

Our Custom Holiday Gift

As designers, we love the opportunity to personalize and customize packages. We take advantage of the Holidays to create something creative and fun to thank our clients. Take the list of cocktails for St. Patrick’s Day for example. For the Christmas/Hanukah/New Year Holiday, we designed labels for a custom 4-pack of craft beer. The packs were designed with our clients in mind, making sure that...

4 Things Your Website Might Be Missing

  If you have a business and want exposure, it is an absolute must to have an active and effective website. We understand that keeping up with the trends of the web these days can seem daunting. Even if your company already has a website, there is a chance that it could be missing some elements that make up a great site. Think about this...

Understanding Your Online Audience

In the big, bad world of the web, it can be a challenge to know exactly who your audience is – especially if you are new to the game and aren’t sure where to look. You may have an idea of who you want to target, but you aren’t sure if those people are finding you. Technology is becoming increasingly important for growing any company....

DoneGood, An Ethical Shopping Experience

A Boston based company has created a new way to shop online. By way of a new Chrome extension and mobile app, shoppers can now have a more ethical shopping experience.  DoneGood provides users with an alternative company that supports diversity, gives back to the community, makes their products in the USA, goes green, and so much more. Take The North Face for example. While many...

Seven Reasons Why People May Be Leaving Your Site

Obtaining and retaining customers is one of the most challenging things when it comes to your website. How can I get them there? How can I have them keep coming back? Questions like this are completely valid, and we want to help you move in the right direction. As a group of designers, developers and marketers, we take note of things that not everyone may...