Tips for Designing an Effective Business Card

Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...

Our Custom Holiday Gift

As designers, we love the opportunity to personalize and customize packages. We take advantage of the Holidays to create something creative and fun to thank our clients. Take the list of cocktails for St. Patrick’s Day for example. For the Christmas/Hanukah/New Year Holiday, we designed labels for a custom 4-pack of craft beer. The packs were designed with our clients in mind, making sure that...

How Your Logo’s Shape and Color Combine To Create Your Brand’s First Impression

Simply put, your business’s logo acts as the most visible extension of your brand. It should reflect your business’s purpose beyond the text used or any taglines attached to it through the right colors and shapes. A good logo is recognizable and clear, reinforcing your brand in a positive manner while being eye-catching and memorable. Even a good business can be undermined by a poor...

Understanding the Importance of Branding

In a world full of businesses that are always competing against one another, it makes sense that companies are always looking for ways to stand out from each other. A great way for a business to differentiate itself from competitors is to develop an effective brand. Branding can be accomplished through a company’s name, logo, web presence, slogan and much more. In a sense, branding...