Full Circle Design Launches Phase 1 Of The New International Structural Acupuncture Website

International Structural Acupuncture (ISA), an acupuncture program connected to the Harvard Medical School, contacted us in the Spring of 2017. Issues with its user interface and the registration system were common pain points (pun intended) among the students. ISA was looking to enhance its visibility online, increase ease of use, and install an LMS (Learning Management System). During the Discovery phase, we found that this...

How to Make Instagram Work for Your Business

When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities and latest news, consider diving...

4 Things to Keep in Mind for Your Next Brochure

Custom marketing materials are some of the most important things a business can have. As a tangible representation of your business, a brochure is something that lasts and be passed out at events, meetings, and networking opportunities. Whether it’s a trifold or a two sided card, designing a brochure can be a tricky feat. To start the design, refer to your style guide for colors...

The Benefits of Confirmation Emails

We’ve talked about how email marketing can be a tricky thing to master. There’s a science to it, and if you’re new to the field, you may find yourself struggling along the way. But not to worry – we’ve all been there. Email marketing is more than just the copy, design, and timing. In some cases, it’s about the relationship between the customer and the...

Exercises to Improve Your Creativity

  You don’t have to work in a creative field to understand the feeling of a “creative block.” Some of us may remember those days in high school and college when you had to walk away from your desk to stimulate your brain. These creative blocks come in many shapes and forms, and they’re not just for writers. Artists, designers, marketers (among many others) know...

Tips for Designing an Effective Business Card

Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...

Our Custom Holiday Gift

As designers, we love the opportunity to personalize and customize packages. We take advantage of the Holidays to create something creative and fun to thank our clients. Take the list of cocktails for St. Patrick’s Day for example. For the Christmas/Hanukah/New Year Holiday, we designed labels for a custom 4-pack of craft beer. The packs were designed with our clients in mind, making sure that...

How Your Logo’s Shape and Color Combine To Create Your Brand’s First Impression

Simply put, your business’s logo acts as the most visible extension of your brand. It should reflect your business’s purpose beyond the text used or any taglines attached to it through the right colors and shapes. A good logo is recognizable and clear, reinforcing your brand in a positive manner while being eye-catching and memorable. Even a good business can be undermined by a poor...

Understanding the Importance of Branding

In a world full of businesses that are always competing against one another, it makes sense that companies are always looking for ways to stand out from each other. A great way for a business to differentiate itself from competitors is to develop an effective brand. Branding can be accomplished through a company’s name, logo, web presence, slogan and much more. In a sense, branding...