6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

The Benefits of Confirmation Emails

We’ve talked about how email marketing can be a tricky thing to master. There’s a science to it, and if you’re new to the field, you may find yourself struggling along the way. But not to worry – we’ve all been there. Email marketing is more than just the copy, design, and timing. In some cases, it’s about the relationship between the customer and the...

Exercises to Improve Your Creativity

  You don’t have to work in a creative field to understand the feeling of a “creative block.” Some of us may remember those days in high school and college when you had to walk away from your desk to stimulate your brain. These creative blocks come in many shapes and forms, and they’re not just for writers. Artists, designers, marketers (among many others) know...

Tips for Designing an Effective Business Card

Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...

4 Mistakes and Improvements for Every Contact Page

A website is a visual representation of your company, its values, team and services. If it’s done well, your audience will develop a strong connection with your brand. Yet, even if you have a beautiful website with a steady flow of traffic, you can still miss out on inquiries. But how? It could be about the contact page. If it’s not designed well or doesn’t...

How to Combat the 6 Pitfalls of Email Marketing

You’ve seen them, read them, and probably have even deleted them. Those beautiful (or not so beautiful) emails from your favorite brands are enticing – especially when it comes with a 50 percent off coupon code. Depending on your subscriber preferences, chances are, you see these emails on a regular basis. Maybe even daily. If you’re thinking it’s an easy task, think again. There are...

3 Reasons Why We Love Whitespace

A recent article written by HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other...

Web Design Myths Debunked

In the digital world, every business needs to have a working website. Beyond that, the design elements of the site play a huge role in how you spread your message, generate brand awareness and communicate with your audience. It can be difficult to determine what is and isn’t a good idea when it comes to what and how to design your website. Here are a...

4 Things Your Website Might Be Missing

  If you have a business and want exposure, it is an absolute must to have an active and effective website. We understand that keeping up with the trends of the web these days can seem daunting. Even if your company already has a website, there is a chance that it could be missing some elements that make up a great site. Think about this...