How We Unwrapped Extra Creativity this Holiday Season

The holidays are a great excuse to boost creativity. Our team of designers and developers work tirelessly on some great projects for our clients, but the holidays present a challenge to design something extraordinary, for ourselves. In previous years, you may have seen our custom designed four packs of craft beer, our “cheesy” holiday cards and cheese assortment, and our handcrafted paint cans equipped with...

Why Typography Can Make or Break Your Website

Font styles are everywhere. They’re used in your email, on your social feed, and on every page of every website you’ll uncover. From something as small as a phone number, to a more developed blog piece, we continually encounter different type styles. Most typefaces are chosen for a specific reason. We can all joke about Comic Sans and Papyrus being terrible (no offense), but the...

How to Imrpove Your Website Bounce Rate

When it comes to monitoring your website, one of the first things to look at is the bounce rate. How many people are leaving your website after visiting just one page? Generally, anything 40 percent and below is ideal. Forty to 60 is average, and anything above 70 percent means you need to do some serious updates. These numbers will depend on how many visitors...

How to Make Instagram Work for Your Business

When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities, and latest news, consider diving...

How to Combat the 6 Pitfalls of Email Marketing

You’ve seen them, read them, and probably have even deleted them. Those beautiful (or not so beautiful) emails from your favorite brands are enticing – especially when it comes with a 50 percent off coupon code. Depending on your subscriber preferences, chances are, you see these emails on a regular basis. Maybe even daily. If you’re thinking it’s an easy task, think again. There are...

Tips for Designing an Effective Business Card

Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...

Reasons Why We Love Whitespace

HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other benefits of whitespace. Here are...

4 Things to Keep in Mind for Your Next Brochure

Custom marketing materials are some of the most important things a business can have. As a tangible representation of your business, a brochure is something that lasts and is passed out at events, meetings, and networking opportunities. Whether it’s a trifold or a two-sided card, designing a brochure can be a tricky feat. To start the design, refer to your style guide for colors and...