How To Achieve A Bounce Rate To Be Proud Of

When it comes to monitoring your website, one of the first things to look at is the bounce rate. How many people are leaving your website after visiting just one page? Generally, anything 40 percent and below is ideal. Forty to 60 is average, and anything above 70 percent means you need to do some serious updates. These numbers will depend on how many visitors...

What You Need to Know for Your First Event

Looking to branch out into the world of event marketing? Here are some things you should think about. Whether you’re planning a booth at a local convention or hosting an event of your own, it’s important to not lose site of the things that your audience might always be on the lookout for. From photography, to food, to access to a bathroom, your perfect event...

How to Make Instagram Work for Your Business

When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities and latest news, consider diving...

Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

Exercises to Improve Your Creativity

  You don’t have to work in a creative field to understand the feeling of a “creative block.” Some of us may remember those days in high school and college when you had to walk away from your desk to stimulate your brain. These creative blocks come in many shapes and forms, and they’re not just for writers. Artists, designers, marketers (among many others) know...

15 Ways to Unwind After A Long Day

Feeling stressed? Don’t worry – it happens to the best of us. Sometimes we just need a break. Spending 8+ hours on your feet or at a computer screen can be exhausting. Whether you’re a cook, an artist, or an avid Netflix binge-watcher, we all have our own little ways to decompress from a long day or week at work. Starting to sound familiar? Us...

Our Custom Holiday Gift

As designers, we love the opportunity to personalize and customize packages. We take advantage of the Holidays to create something creative and fun to thank our clients. Take the list of cocktails for St. Patrick’s Day for example. For the Christmas/Hanukah/New Year Holiday, we designed labels for a custom 4-pack of craft beer. The packs were designed with our clients in mind, making sure that...

DoneGood, An Ethical Shopping Experience

A Boston based company has created a new way to shop online. By way of a new Chrome extension and mobile app, shoppers can now have a more ethical shopping experience.  DoneGood provides users with an alternative company that supports diversity, gives back to the community, makes their products in the USA, goes green, and so much more. Take The North Face for example. While many...