Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

What You Need to Know for Your First Event

Looking to branch out into the world of event marketing? Here are some things you should think about. Whether you’re planning a booth at a local convention or hosting an event of your own, it’s important to not lose site of the things that your audience might always be on the lookout for. From photography to food, to access to a bathroom, your perfect event...

Exercises to Improve Your Creativity

You don’t have to work in a creative field to understand the feeling of a “creative block.” Some of us may remember those days in high school and college when you experienced writers block and had to walk away from your desk to stimulate your brain. These creative blocks come in many shapes and forms, and they’re not just for writers. Artists, designers, marketers (among...

Web Design Myths Debunked

In the digital world, every business needs to have a working website. Beyond that, the design elements of the site play a huge role in how you spread your message, generate brand awareness and communicate with your audience. It can be difficult to determine what is and isn’t a good idea when it comes to what and how to design your website. Here are a...

Got Mistakes? How to Make Your CTA’s Better

“I don’t care if my visitors don’t want anything from me” – said no one ever. When it comes to building an effective website, call to actions are essential if you want to convert visitors into potential leads. Who doesn’t want that? As simple as it may sound, there are a number of common mistakes that can make or break an effective call to action....

4 Questions Every Website Visitor Wants Answered in 15 Seconds

Fact: 55 percent of website visitors spend less than 15 seconds on a website. First impressions matter in more than just job interviews and first dates. Impressions matter when it comes to your website too. The first 15 seconds are possibly the most important for your website visitors. In that amount of time, they’ll either decide to keep clicking around or to jump off immediately....

4 Mistakes and Improvements for Every Contact Page

A website is a visual representation of your company, its values, team, and services. If it’s done well, your audience will develop a strong connection with your brand. Yet, even if you have a beautiful website with a steady flow of traffic, you can still miss out on inquiries. But how? It could be the contact page. If it’s not designed well or doesn’t include correct...