How to Design the Perfect Landing Page

As one of the most important elements for lead generation, landing pages are widely underutilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some few...

Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

What You Need to Know for Your First Event

Looking to branch out into the world of event marketing? Here are some things you should think about. Whether you’re planning a booth at a local convention or hosting an event of your own, it’s important to not lose site of the things that your audience might always be on the lookout for. From photography to food, to access to a bathroom, your perfect event...

What You Need in Your Next Website Redesign

A lot of things have changed over the last couple of years, so it’s a great idea to update your website. It’s a process that involves a bit of planning and research, but we’re here to help. In addition to a few of the latest trends, here are the five most important things you should incorporate into your next design. Make it Responsive If you’re...

The Most Common Web Design Mistakes

A number of web design trends have surfaced over the last few years. From parallax scrolling to mobile responsive, the demand is high, but so is the risk of making mistakes. Since the web and its trends are ever-evolving, you should redesign your website every 1-2 years. However, there are mistakes that can hurt your site’s engagement. Here are a few that we’d like to...

Web Design Myths Debunked

In the digital world, every business needs to have a working website. Beyond that, the design elements of the site play a huge role in how you spread your message, generate brand awareness and communicate with your audience. It can be difficult to determine what is and isn’t a good idea when it comes to what and how to design your website. Here are a...

Got Mistakes? How to Make Your CTA’s Better

“I don’t care if my visitors don’t want anything from me” – said no one ever. When it comes to building an effective website, call to actions are essential if you want to convert visitors into potential leads. Who doesn’t want that? As simple as it may sound, there are a number of common mistakes that can make or break an effective call to action....

4 Important Components for a High-Conversion Homepage

Your website’s homepage is your chance to make a good first impression on your customer. We like to think that looks don’t matter and that we shouldn’t judge a book by its cover, but in reality, we all know that confusing and cluttered websites will make us cringe. If you fail to construct your brand’s message in an effective and visually appealing way, you are...