Email marketing can be a tricky feat. There’s a certain feeling that comes from crafting a perfect email. Even the most beautiful and well thought out email campaign will fail if no one reads it. Spam filters are growing increasingly better. Email marketing programs such as MailChimp put restrictions on contact lists in order to keep the emails clean and going to valid recipients. So,...
Have you ever seen a website that made you cringe? Yeah, us too. We see websites where the content is squished, fonts and colors are awful and the page takes too long to load. If it happens to be yours (don’t worry, we’re not here to judge), consider these tips make your website stand out, in a good way. Whitespace really does matter. Too much...
It’s no secret that there is a right and wrong way to send an email. From writing your content all the way through to clicking the send button, there are a number of things to keep in mind when it comes to crafting the perfect email marketing campaign. Depending on your industry and your clients, this list could be much longer. We’ve rounded up some...
When it comes to monitoring your website, one of the first things to look at is the bounce rate. How many people are leaving your website after visiting just one page? Generally, anything 40 percent and below is ideal. Forty to 60 is average, and anything above 70 percent means you need to do some serious updates. These numbers will depend on how many visitors...
When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities, and latest news, consider diving...
When was the last time you checked your phone? Perhaps it was a text to let your friend know you’re running late, or a quick scroll through Facebook as you wait for your coffee at Starbucks. Maybe you’re even reading this on your phone now. Let’s be honest. It’s 2017 and we’re attached to our phones. Many of us immediately reach for them as soon...
Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...
HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other benefits of whitespace. Here are...
Custom marketing materials are some of the most important things a business can have. As a tangible representation of your business, a brochure is something that lasts and is passed out at events, meetings, and networking opportunities. Whether it’s a trifold or a two-sided card, designing a brochure can be a tricky feat. To start the design, refer to your style guide for colors and...
As one of the most important elements for lead generation, landing pages are widely underutilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some few...
