6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

4 Mistakes and Improvements for Every Contact Page

A website is a visual representation of your company, its values, team and services. If it’s done well, your audience will develop a strong connection with your brand. Yet, even if you have a beautiful website with a steady flow of traffic, you can still miss out on inquiries. But how? It could be about the contact page. If it’s not designed well or doesn’t...

The Most Common Web Design Mistakes

A number of web design trends have surfaced over the last few years. From parallax scrolling to mobile responsive, the demand is high, but so is the risk of making mistakes. Since the web and its trends are ever-evolving, you should redesign your website every 2 years. However, there are mistakes that can hurt your site’s engagement. Here are a few that we’d like to...

Why Your Website Should Be Mobile Responsive

When was the last time you checked your phone? Perhaps it was a text to let your friend know you’re running late, or a quick scroll through Facebook as you wait for your coffee at Starbucks. Maybe you’re even reading this on your phone now. Let’s be honest. It’s 2017 and we’re attached to our phones. Many of us immediately reach for them as soon...

3 Reasons Why We Love Whitespace

A recent article written by HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other...

Web Design Myths Debunked

In the digital world, every business needs to have a working website. Beyond that, the design elements of the site play a huge role in how you spread your message, generate brand awareness and communicate with your audience. It can be difficult to determine what is and isn’t a good idea when it comes to what and how to design your website. Here are a...

How to Design the Perfect Landing Page

As one of the most important elements for lead generation, landing pages are widely under utilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some...

Got Mistakes? How to Make Your CTA’s Better

“I don’t care if my visitors don’t want anything from me” – said no one ever. When it comes to building an effective website, call to actions are essential if you want to convert visitors into potential leads. Who doesn’t want that? As simple as it may sound, there are a number of common mistakes that can make or break an effective call to action....