5 Must Haves for Designers in Training

So, you want to be a designer? That’s great! Maybe you are currently in school, or perhaps you are looking for a change in your career. Regardless of where you are in your life, there are a number of resources that may be of help in providing an opportunity to let your creativity run wild. From design programs to DSLR cameras, here are five “must-haves”...

4 Helpful Tricks to Improve the Speed of Your Website

We’ve reached a point in technology where anything longer than four seconds is basically unacceptable. Users have a shorter patience threshold because getting information on the internet is so easy these days. If you are experiencing a slower loading speed, here are some things you may want to consider. Optimize your images High-quality images and videos will always be better when it comes to making...

The Importance of Keeping Up with Your Website

Your website should be the face of your company, trigger brand recognition and offer instant credibility. A complete website redesign is recommended every 1-2 years, but a refresh should be done more frequently. Below are ways to update your website without going through a redesign process. Write “thought leader” posts In order to keep your website healthy and updated in-between redesigns, it’s important to do...

5 Reasons Why Your Website’s Traffic is Failing (and what you can do about it)

“If I build it, they will come” ­– isn’t always true, especially for websites. Building a website is only half the battle. Potential customers need a way to find your website. Beyond that, they need to establish enough credibility to be inspired to purchase your product or service. Inbound traffic is more than posting on social media and hoping someone will click back to your...

Full Circle Design Launches New Website for SAGE Environmental

SAGE Environmental, an environmental, health & safety firm in Rhode Island needed to authenticate themselves as a leader in the Environmental Science and Technology industry. Its existing brand and single landing page did not provide credibility in the industry. The main objective was to grow the business, boost the company image, and portray the team as thought leaders in the industry. SAGE provides health and...

How to Imrpove Your Website Bounce Rate

When it comes to monitoring your website, one of the first things to look at is the bounce rate. How many people are leaving your website after visiting just one page? Generally, anything 40 percent and below is ideal. Forty to 60 is average, and anything above 70 percent means you need to do some serious updates. These numbers will depend on how many visitors...

Why Your Website Should Be Mobile Responsive

When was the last time you checked your phone? Perhaps it was a text to let your friend know you’re running late, or a quick scroll through Facebook as you wait for your coffee at Starbucks. Maybe you’re even reading this on your phone now. Let’s be honest. It’s 2017 and we’re attached to our phones. Many of us immediately reach for them as soon...

Reasons Why We Love Whitespace

HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other benefits of whitespace. Here are...

How to Design the Perfect Landing Page

As one of the most important elements for lead generation, landing pages are widely underutilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some few...