Looking to branch out into the world of event marketing? Here are some things you should think about. Whether you’re planning a booth at a local convention or hosting an event of your own, it’s important to not lose site of the things that your audience might always be on the lookout for. From photography, to food, to access to a bathroom, your perfect event is only a few steps away. But first, here’s what we find to be some of the most important aspects of the planning phase.
How will you spread the word?
That’s right. People (likely) aren’t going to show up without any notice. Put “free food” on any piece of material, and you’ll probably have quite a few people at your door – or in this case, your booth or tent. But in all seriousness, you have to consider a careful marketing plan ahead of time. This can consist of a mailer, a blog, an email newsletter, or an ad on social media. We recommend beginning this strategy at least a month ahead of your event. In some cases, you may want to include an RSVP link.
Is it social?
When we say ‘social’ here, we aren’t talking about the ability to chat and network with fellow attendees. What we mean is, can you easily Tweet about the event? What about sending a quick Snap to your friends? Or dare we say, go on Facebook Live? An event that is social platform friendly will help increase knowledge about your company and overall traffic to your website. If it’s in your budget, consider hiring a photo booth for your guests to enjoy. Some companies include a hashtag and title to the pictures so your guests will remember who you are.
Day of specifications
There’s a few additional things to consider for the day of your event. If you are providing any food or drinks, be sure that you also provide cans for recycling and garbage. If you are serving hot and/or cold food, it’s also imperative that you keep it at its specific temperature throughout the event. If you’re looking to get more traffic in your booth, provide a Wi-Fi code or charging station.
What happens next
Just like your pre-event marketing to get the word out, it’s just as important to follow up with your attendees after the event. This can either be a thank you email (or letter, if you want to send something tangible) or some kind of promotional offer. A Yoga studio, for example, may offer one free class to everyone who stopped by the booth. You may not run a Yoga studio, but you can still use this practice towards your own business. If you are hosting a webinar in the future, this would be a good time to let your visitor know. If you had a sign up sheet at your table, remember to add those names to your contact list before you click send.