HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other benefits of whitespace. Here are a few reasons why we love it so much.
It Helps Increase Legibility and Interaction
It’s no secret that when a visitor is on your site, they should be able to understand where they are going, and have a reason to continue reading. The whitespace between paragraph blocks and images helps people comprehend more of the content. This in effect, will also create a better user experience as well.
Ask yourself this: How many times have you arrived at a website to find loads of information crammed together? What did you do next? Internet users these days are quick to browse websites, making it harder for businesses to get their point across before the users click the back button.
It Helps Make Your CTA’s Stand Out
If you’re looking to generate leads, a CTA (rather, multiple) is essential to your website. When it comes to buttons, bigger isn’t always better. If you want the visitor to have their attention directed to one (or more) of your CTA’s, consider adding some whitespace. With the appropriate padding, your call-to-action won’t get lost in the shuffle.
It Keeps Things Nice and Tidy
There comes a point in every person’s web browsing experience where they stop and deem a website not trustworthy because of its layout. Perhaps there is too much text, or maybe there’s not enough space between the text and the images. Good design should correlate with readability. The better the design, the more trustworthy the site becomes. However, it’s important to keep in mind that there is such a thing as too much whitespace. You need to find a balance that works for you and your readers.
Don’t Forget About Negative Space
Putting whitespace aside for a moment, let’s talk about negative space. Not sure what we mean by that? Picture the FedEx logo, the NBC logo, or even the logo for USA Network. Negative space is the whitespace between characters that create another image or make up for what isn’t there. With the use of negative space, we are able to make out the arrow in FedEx, and the peacock head in NBC’s logo. An article on SitePoint explains that “Negative space can make the difference in the focal points of a design, the overall look of a design, its legibility, and our overall perception of the design’s presentation.”