The holidays are a great excuse to boost creativity. Our team of designers and developers work tirelessly on some great projects for our clients, but the holidays present a challenge to design something extraordinary, for ourselves. In previous years, you may have seen our custom designed four packs of craft beer, our “cheesy” holiday cards and cheese assortment, and our handcrafted paint cans equipped with recipes for success! Most importantly, the holiday season gives us a chance to thank our amazing clients and friends. This past year was a little different. We decided we wanted to give them a little bit of a diversion over the holiday season. Enter, The Great Ornament Tournament.
Our extensive holiday research uncovered the original marketing genius of ornaments that were designed to break in order to make more money (not just when you accidentally bump into the tree). That is how the ball got rolling.
In creating our campaign, we incorporated the use of different media to reach our targeted audience as well as kept our messaging simple and direct. Our game idea blossomed during a brainstorming session — a little late in the season because our clients’ campaigns always come first. We decided our campaign should feature an interactive game illustrating our collective talent rather than focusing on just our design skills. The design was a collaborative effort, but the game mechanics were meticulously created by John, our lead developer, with the intent of being memory-based. After playing John’s game created for the Leif Legacy Foundation, we decided to forge ahead.
We used the databasing component of Google’s Firebase platform which allowed for real-time collection and display of data. Anyone who played the game was logged through Firebase, and could review their score on the real-time leaderboard.
In the end, we developed a holiday campaign to display how FCD has grown it’s skill sets to meet our clients’ needs. The first phase of the campaign was a holiday greeting card and the announcement of the game. Phase two was a social media promotion, email campaign and blog article that announced the game to the world. Phase three of the campaign was a card containing an unbreakable enameled metal ornament because most of you broke a lot of ornaments while playing ;)
Our primary focus was to wish everyone a happy holiday season, and offer a little deviation for clients, friends, and family. We also wanted to expose our skillfulness as designers and developers to the world. Happy New Year and we hope that 2018 brings everyone health, happiness and most importantly, fun!