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Tap, tap, swipe, swipe, scroll, scroll, like, pinch. Sound familiar? Well none of these movements and interactions which we take for granted on our mobile devices would be possible if it weren’t for some behind-the-scenes web development to make a website ”responsive.” In fact, without responsiveness in websites, the pages may take up more space than a screen allows, or may not load properly at all without the proper formatting. This involves a lot of testing to ensure that the site reads well across all devices, not just on a smartphone or a desktop computer. Consistency in design is hugely important as it can (and does) impact your user experience.

As of the beginning of this year, 95% of adults in the U.S. own a cell phone, and 77% own specifically a smartphone. In addition, approximately 73% of adults in the U.S. own a laptop, 53% own a tablet, and 22% own an e-reader device, such as a Nook or a Kindle. Billions of people use the internet everyday, and in fact, about 5.12 billion of those people internationally access the web on a mobile device. With an increasing number of “smart” or internet-accessible devices being available and used by many people around the world, it is becoming ever-essential for developers to get it right, and assure that the look and feel of websites is appropriate across all devices. It’s important to have a design that reads correctly. Consider a responsive design that includes clear calls to action, a contact number near the top, optimized imagery and a menu that’s easy to navigate.

Responsive websites have been proven to:
  • Improve your credibility
  • Help reach more customers faster
  • Keep your business modern and relevant
  • Increase sales and conversion rates
  • And most importantly, help your site rank better in Google

The concept of web responsiveness has been around much longer than smartphones. The first variation of a “responsive” website (the term “responsive” wasn’t coined until about 2010, but the goal of web-user fluidity was), was for Audi in 2002! In this “primitive” version of a responsive website, web developers at the time, Jim Kalbach and Jürgen Spangl, came up with the idea of three different sized layouts for a single website: small (640×480), medium (800×600), and large (1024×768); these sizes would be adapted accordingly to the different browser sizes with a little javascript and would serve to give visitors a flexible feel and an overall more user-friendly experience.

Considering responsive web design has been in the works for at least 16 years in one form or another, isn’t it about time to tap into that potential for your own website and give your customers the best possible experience online?  Reach out to us at Full Circle Design and we can help you make that technical breakthrough!